Lidia Yurieva

Facebook Ads, SMM
Hello world! I'm a Facebook Ads specialist and social media lover. I create content for Instagram, Facebook and TikTok.
ο»Ώ Andrew Coates ο»Ώ Hello Andrew!

Thank you for following up. This creative looks good! The most important part is how your target audience feels about it. Within a couple of days, you'll be able to tell the difference in your CTR, CPC, and other metrics. If these creatives perform better than the previous ones you should consider testing more, like changing headlines, pictures, or CTA to be able to tell what exactly triggers your audience.

If it performs worse it's also a good thing to analyze what exactly is not working and change it a bit.If you want to give customers an incentive to visit your website again and continue shopping, turn to retarget.

There are plenty of ideas for retargeting if you just google "retargeting ideas". They can give you a perspective on where to start if you haven't yet or what strategies you may be missing.

If you need anything else, let me know and I will do my best to help you or point you in the right direction.
ο»Ώ Andrew Coates ο»ΏΒ 

Hello Andrew!

My name is Lidia and I’m a Facebook ads specialist at Carson.
It’s a pleasure to share with you some recommendations on how to improve your creatives to reach an even better CTR and conversions.

First, let me say you have great brand identity usage through your ads. It gives a positive impression and helps visitors to recognize your uniqueness.
Another cool thing that I've noticed about your banners is headlines that are relatable to your audience. Strong knowledge of your target audiences’ desires, allows you to craft your messaging around their pain points and demonstrates how their life will be better with your product.

The idea of using product rationale in the ads is also great, though it makes sense to keep in mind that with too much text, some might find it hard to process.

Although the red color is your brand characteristic I would recommend being careful with its usage. The bright color of the background takes the attention away from your offer and product. It might be a good idea to consider switching to a less bright background and use this shade of red to highlight important text on the banner.

Moving forward, here are a few more recommendations for your banners:

  1. The first thing that caught my attention there is no product image on the banners. You have just a few seconds to grab attention and make people understand what you are offering. Consider including your product packaging on the banner. An additional suggestion is to not only communicate with the rational parts of the mind but also add an irrational visual component. A happy and healthy man in his fifties in a good shape with your product in his hands would speak without words for your target audience. Here is an example of how that might look like

2. The banner is lacking a current offer. There are some important characteristics from your website you could consider mentioning on the banner: free express post delivery or free shaker for subscriptions. You might want to test different combinations of pictures’ headlines and current offers to understand what your audience finds the most appealing.

3. It's always a good idea to ask people to take the action you want them to. Having a clear and visible call to action on the banner is an important part of the funnel. What is the next step after a person sees the ad? Ask people to visit your store or use a discount on the cart page so they don't have to spend a second questioning whether to click the link or continue to scroll.

The square format is perfect for most Facebook and Instagram placements although it's always a good idea to create analog for Stories and Reels placements (1080x1920) to cover all space on the screen.

I've pinned some protein ads examples in this Pinterest board in case you'd want to find more inspiration

I hope this review will help to recognize some potential points for improvements and get inspiration for future creatives. Advertising is always a test and you can be surprised by what works best!

Have a lovely day ahead!